Advertising Through E Mail

Submitted by: Melissa Kay

The subject of whether or not it is acceptable to use advertising in email market is hotly debated with some Internet marketers being strongly in favor of placing advertisements in email marketing while others are strongly against the use of advertisements in email marketing. Still others take a more neutral stance and are not either firmly for or against the use of advertising in email marketing. This article will take a look at both sides of the argument and allow the reader to formulate his own opinions on whether or not this subject is worthwhile.

There are some Internet marketers who are strongly in favor of the use of advertisements in emails distributed for marketing purposes. Those who favor the use of advertisements view the sale of advertising space on email marketing materials such as emails or e-newsletters as a way to generate profit from the email marketing itself. They also believe this tactic puts less pressure on the Internet marketer to meet the expectations of the members of the email distribution list because the emails are already generating a profit even if they do not entice the email recipients to make a purchase.

[youtube]http://www.youtube.com/watch?v=-LkKwEkwVHY[/youtube]

Those who are firmly against the use of advertising in email marketing feel as though this makes the advertisements seem more like spam and less like marketing materials or useful information. Those on this side of the fence feel as though any advertisement in an email marketing campaign should be subtle advertising for the products and services offered by the distributor of the email and not advertisements for businesses who have paid for an advertising spot on the email. They believe the original emails are acceptable but additions to them are spam.

Still others are someone in between on the debate regarding whether or not advertising in email marketing is acceptable. In most cases these individuals believe it is acceptable for there to be advertising as long as it does not overshadow the original intent of the email. This middle of the road concept implies the Internet marketers are not firmly for or against the concept of placing advertisements on emails distributed fro marketing purposes.

The information in this article is rather vague by intention because it leaves more of an opportunity for the reader to form his own opinion. This is important because the subject is largely a matter of personal preference. Each reader must decide for himself whether or not he agrees with one side or the other or chooses to take a middle of the road stance. The opinions of readers of this article may be influenced by whether or not they are considered to be marketers or consumers. This is significant because it can impact the preferences. For example consumers may be less likely to appreciate advertisements in emails intended for marketing purposes because they feel it distracts from the original products. However, marketers may be more apt to be accepting of advertising because they can understand the financial gain which is possible. When evaluating opinions about the use of advertising, it is important to note whether or not the individual offering the opinion is involved in advertising. It might be more worthwhile to seek out opinions from consumers only as they are more likely to share the beliefs of your potential customers.

About the Author: Melissa Kay has 10 year in

Advertising Through E-mail

for B2B and B2C clients. She has consulted Fortune 500 companies including IBM, Dell, General Electric and AT&T. She also focuses on

business email lists

in singapore

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Australian teacher drops ‘gay’ from kookaburra folk song

Friday, September 3, 2010

A school in Melbourne, Australia has experienced a backlash from the public for changing the last line of Marion Sinclair’s iconic Australian folk song Kookaburra Sits in the Old Gum Tree from “Laugh, kookaburra, laugh, kookaburra, gay your life must be” to “fun your life must be”.

Gary Martin, principal of Le Page Primary School in Melbourne, claims that he changed the lyrics as he thought that “the kids will roll around the floor in fits of laughter” upon hearing the original lyrics. Martin wanted to reduce classroom disruption by omitting the word “gay”, here used to mean “happy”, as it was also commonly used as a playground insult. “For example, if a boy is not particularly good at sport, they will refer to that child as gay,” he continued.

Martin told the Nine Network, “I wasn’t trying to incite or insult gay people, [..] it was just a decision at the time that I thought would minimise a disruptive atmosphere with grades one and two”.

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Hewlett-Packard to cut 9,000 jobs in $1 billion restructuring plan

Wednesday, June 2, 2010

Hewlett-Packard (HP) expects to lose 9,000 jobs between now and 2013 in a US$1 billion (£686m) restructuring plan.

The 9,000 jobs losses will be in the enterprise services division, but the company expects to add about 6,000 employees to its sales and delivery teams.

HP commented in a statement, “As a result of productivity gains and automation, HP expects to eliminate roughly 9,000 positions over a multi-year period to reinvest for further growth and to increase shareholder value”

HP will invest in fully automated data centers as it makes operational changes in its Internet technology services business. HP said the restructuring will generate savings of $500–700 million (about €407–571 million) in net savings after reinvestment.

Hewlett-Packard has around 300,000 employees and is the world’s largest technology company by sales. HP is an American multinational information technology corporation headquartered in Palo Alto, California.

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Fred Thompson accused of being a “mole” for Nixon White House

Thursday, July 5, 2007

On Wednesday The Boston Globe reported that, during the Watergate scandal, presidential hopeful Fred Thompson telephoned President Nixon’s lawyer informing the administration that the Senate Watergate Committee “knew about the taping system and would be making the information public.” The Watergate tapes eventually led to Nixon’s resignation, which staved off impeachment.

The Globe reported, “In his all-but-forgotten Watergate memoir, At That Point in Time, Thompson said he acted with ‘no authority’ in divulging the committee’s knowledge of the tapes, which provided the evidence that led to Nixon’s resignation.” One of the former investigators for Democrats on the committee, Scott Armstrong, remains upset at Thompson’s actions, claiming “Thompson was a mole for the White House.”

John Dean, Nixon’s former White House counsel, said he believed that former Senate Majority Leader and White House Chief of Staff Howard Baker and Thompson “were anything but impartial players” in the Watergate investigation. “I knew that Thompson would be Baker’s man, trying to protect Nixon,” said Dean.

When asked by the Globe about the story, Thompson responded via e-mail stating: “I’m glad all of this has finally caused someone to read my Watergate book, even though it’s taken them over thirty years.”

In a related issue, Howard Baker insisted that Thompson be allowed to question presidential aide Alexander Butterfield about the taping system in a public session on July 16, 1973, which was three days after the committee had learned about the system. Samuel Dash expressed concern at the choice of Thompson, since the information was revealed in private sessions by another investigator prior to the public session.

Regarding the leak, the Globe wrote, “The view of Thompson as a Nixon mole is strikingly at odds with the former Tennessee senator’s longtime image as an independent-minded prosecutor who helped bring down the president he admired.”

Thompson has long been seen as a Washington “insider” who began his lobbying career in 1975. Lobbying accounts for approximately 80 percent of Thompson’s total income and lobbying the federal government alone has earned him more than US$1 million. On behalf of one of his clients, the Tennessee Savings and Loan League, Thompson lobbied for the bill that deregulated the savings-and-loan industry. According to CNN, “Experts say the final version of that bill played a large role in the savings-and-loan crisis of the late 1980s, opening the door to widespread fraud and mismanagement.” Thompson most recently helped raise money for Lewis “Scooter” Libby’s recent defense for perjury and obstruction of justice. Thompson held a fundraising party at his house for Libby.

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Benefits Of An Ideal Landmark Forum Foundation

Submitted by: Ernesto Kadin

Your daily life experiences can attest to how the landmark forum operates. Generally, the landmark forum is a powerful learning experience aimed to teach you how to approach these daily challenges you experience regularly.

Your daily life experiences can attest to how the landmark forum operates. Generally, the landmark forum is a powerful learning experience aimed to teach you how to approach these daily challenges you experience regularly. Most people assume that landmark education is motivational based landmark forum. However, this is not the case as the education covers many topics that are useful in tackling life?s challenges. The cost of registering for landmark forum programs should not overshadow the fact that with this education, you will gain a lot of skills to help you face life challenges positively. Cost is a major reason why most people fear enrolling in such valuable education centers.

[youtube]http://www.youtube.com/watch?v=Pe5P9fC-3kE[/youtube]

Seemingly, opting for cheaper services will add no value to your life but will instead worsen your situation. Landmark education has a primary role to ensure you gain the required knowledge that will increase your courage towards facing life technicalities. Therefore, it is significant to put into consideration the quality of services you go for. This is where cost comes in. The aspect of cost will determine the quality of landmark education you are provided with. Opt for costly programs and be sure to enjoy the benefits that come with the designated landmark forum.

In essence, landmark forum is specifically designed to foster permanent change in you. These new shifts may help you improve the quality of your life. The power to act is what is essential especially for the vital areas in your life. An outrageous confidence is generated immediately you complete the landmark forum. This is a sense of new living in readiness to tackle life challenges that you face on a daily basis. Similarly, the courage gained from landmark education sessions absolutely eases everything in life. The unique power and gained freedom will aid you in everything you do.

The quality of your relationships also tends to improve. On completion of the landmark education the relationship between you and the entire community automatically shifts. You will generate a new working motif designed with innovation and purpose. The quality of work effort will hastily improve. In addition, you will be regarded as an added benefit to your community. People will see you as their new mentor behind the achievements in the community. You will be a newly established individual equipped with ample knowledge ready to face any challenges.

Should the community require an expert to lead them in any working project, you will serve as a perfect leader. This alludes to the high level of knowledge gained from landmark education programs. Your new developed skills will enable you lead the community with confidence. Additionally, your personal level of productivity will have a positive impact and benefit the entire community. Landmark forum foundation removes naivety from you and installs an outstanding figure in you. The level of knowledge gained from landmark education accounts for all the benefits to be achieved later. Your participation in the forum is therefore aimed to yield great insights.

About the Author: Emerson is the author of this article on Landmark Forum. Find more information, about Landmark Education hereVisit

landmarkconnect.com/

for more information.

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British surfers catch more than waves: Scientists find antibiotic-resistant bacteria

Wednesday, January 17, 2018

In findings published Sunday in Environmental International, a team from Britain’s University of Exeter reports that surfers and bodyboarders are roughly three times as likely to house antibiotic-resistant Escherichia coli and other bacteria that could easily become resistant, than other people who recreate in the coastal waters of the United Kingdom.

The epidemiological study was nicknamed the “Beach Bum Survey”. The project was performed on 143 regular surfers, body surfers and bodyboarders from around the United Kingdom. Each surfgoing participant was asked to recruit a non-surfing friend of the same sex and approximate age and who lived in the same part of the country to serve as a control, which resulted in a control group of 130.

All participants mailed in rectal swabs, and the researchers cultured the E. coli from those samples with a common antibiotic called cefotaxime. The antibiotic failed to kill the bacteria in about 9% (13 out of 143) of surfer and bodyboarder samples and 3% of the samples from the control group (4 out of 130). A deeper look into the genomes of the specific strains of bacteria found in the study volunteers showed that bacteria from surfers were four times as likely to possess genes that can be transferred from one bacterial strain to another, which can help antibiotic-susceptible bacteria become resistant. The study also involved examination of water samples from the coasts of England and Wales to estimate the risk of surfers and other beachgoers ingesting E. coli.

E. coli is a regular resident in the guts of humans and other animals. Most strains are harmless but others can cause serious disease. Like other bacteria, E. coli can undergo horizontal gene transfer, swapping genes from one bacterium to another. This can give the altered strain the ability to cause disease, survive in the presence of antibiotics or both.

Although the researchers expressed concern surfers might spread dangerous bacteria, Dr. Will Gaze, the University of Exeter Medical School professional who supervised the project, urged people not to avoid the beach: “We are not seeking to discourage people from spending time in the sea, an activity which has a lot of benefits in terms of exercise, well-being and connecting with nature”, he said. “It is important that people understand the risks involved so that they can make informed decisions about their bathing and sporting habits. We now hope that our results will help policy-makers, beach managers, and water companies to make evidence-based decisions to improve water quality even further for the benefit of public health.”

David Smith, science and policy officer of Surfers Against Sewage, which helped organise the volunteers, agreed the study was not meant to discourage surfing: “Water quality in the UK has improved vastly in the past 30 years and is some of the cleanest in Europe. Recognising coastal waters as a pathway for antibiotic resistance can allow policy makers to make changes to protect water users and the wider public from the threat of antibiotic resistance.”

One of the principal findings of this work was that existing methods may have been underestimating the prevalence of these bacteria in seawater. Previous studies have shown that even designated swimming beaches can be affected by runoff from farms or even sewage, and surfers swallow roughly ten times as much seawater as swimmers. Professor Colin Gardner of the charity Antibiotic Research UK says, these forms of runoff can have even higher concentrations of antibiotics than patients undergoing antibiotic treatment. “Research into new medicines to replace our archaic antibiotics has stagnated and unless new treatments are found, this could be potentially devastating for human health”, he warns.

The World Health Organization has reported that because so many kinds of bacteria are gaining resistance to common medicines, conditions such as pneumonia and gonnorhea may become more difficult to treat and have higher rates of sickness and death. Doctors often prescribe preventative antibiotics to patients undergoing surgery or radiation therapy, and this may also be impacted. Professor Sally Davies, England’s chief medical officer, has described a “post-antibiotic apocalypse” scenario

The European Regional Development Fund and Natural Environment Research Council provided funding for the study.

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UK Serious Fraud Office to investigate MG Rover collapse

Sunday, July 5, 2009

The United Kingdom’s Serious Fraud Office is to launch an investigation into the collapse of car manufacturer MG Rover. The move follows the conclusion of a four-year enquiry started immediately after the firm became insolvent.

The group of four who owned MG Rover — John Towers, Nick Stephenson, Peter Beale and John Edwards — have been accused of asset stripping. The quartet, known as the Phoenix Four, paid a symbolic £10 (approximately €15) for Rover in 2000. At that time the company received an interest-free loan from former owner BMW for £427 million (approximately €700 million) and came with a large amount of unsold stock.

Between then and Rover’s April 2005 bankruptcy, by which time there were unpaid debts of £1 billion (approximately €1.5 billion), the Phoenix Four had removed an estimated £40 million worth of assets including pensions and salaries. An enquiry was launched by ministers that was expected to take a year, but the final report was not delivered to business secretary Lord Mandelson until three weeks ago.

The government used taxpayer’s money to fund a £6 million loan to MG Rover and attempted to negotiate a deal with a Chinese company, but these efforts failed. MG Rover’s collapse caused the loss of an estimated 15,000 jobs, including with various suppliers. A former MG Rover factory does still build a small number of MG sports cars in Longbridge by Shanghai Automotive Industry Corporation, who bought most of the designs.

The Phoenix Four released a statement criticising the criminal investigation. “There has never been any suggestion of improper conduct by the directors and this was confirmed in a report by the administrators PWC six months after they took over the running of the company. Four years on, any suggestion [of] another further investigation is frankly ridiculous and smacks of kicking this issue into the long grass. If the government has been so concerned to get to the heart of the matter why has it flatly refused more than 30 requests under the Freedom of Information Act which would have revealed correspondence and documents the directors believe would have shed some light on the government’s role in the affair?”

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Wikinews interviews Jon Greenspon, independent candidate for US President

Saturday, March 1, 2008

While nearly all coverage of the 2008 United States Presidential election has focused on the Democratic and Republican candidates, the race for the White House also includes independents and third party candidates. These parties represent a variety of views that may not be acknowledged by the major party platforms.

Wikinews has impartially reached out to these candidates, throughout the campaign. We now interview independent Presidential candidate Jon Greenspon, a veteran and small business executive.

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How To Benefit From The Panic Attacks Forums?

Submitted by: Yap Kc

Panic attack forums are a good place to seek for guidance and self-help apart from continuing with regular medical treatment. Panic attacks must not be taken lightly. In fact, if you have one panic attack per week then it is crucial that you consult a doctor immediately otherwise it might develop into an anxiety or panic disorder. Though panic attacks remain a mystery, the physical symptoms accompanying them are too painfully clear. People who suffer from panic attacks complain of palpitations, shortness of breath, nausea, dizziness, confusion, lack of coordination, and so on. This is not a rare problem and many victims often discuss problems and possible solutions on the many panic attack forums on the Internet.

Panic attacks work through fear and there are many tips available on panic attack forums that can help victims to retain control of themselves rather than give in to the horrors of the attack. Most of the symptoms are associated with incorrect breathing, these include choking, palpitations, light-headedness, nausea, and resulting from all this are conditions like nausea, blurred vision, and a general sense of confusion. These symptoms make the victim feel fear of imminent death or similar doom and that aggravates the whole situation.

[youtube]http://www.youtube.com/watch?v=KVfd6wz_lVA[/youtube]

The best way to cope with panic attacks is to get informed about what happens during one and panic attack forums have many detailed personal experiences outlining this. Resisting and eventually getting rid of panic attacks is nothing but planning. A general reading of the tips will not do much good unless you are planned. Given below are some tips for dealing with panic attacks.

Take a sheet of paper (or notebook, it depends) and start making a list. Keep adding to this list as when you remember new things. The list will include everything that you fear, or find uncomfortable to deal with, that might possibly trigger a panic attack. Now, write down why you fear them and what you need to do in order to overcome that fear. Since most people fear death during a panic attack you must write that down and also write that you know a panic attack is temporary so the fear is groundless. Spend time reviewing your positive responses to the negative thoughts that come with a panic attack. The more you practice the more you will get to believe yourself. The next time, you will be a little less afraid and eventually, fear will lose its grip on you.

Another great thing about panic attack forums is that they allow you to express your feelings without being embarrassed. After all, nearly everyone in panic attack forums is there to discuss this very problem. You are no longer the odd figure in the crowd but a part of a community that is collectively trying to solve a problem for the benefit for everybody.

By taking part in panic attack forums you will be increasing your own knowledge about the psychological and physical aspects related to the attacks. Once you fully realize that most of the symptoms of panic attacks are based on imaginary issues, you will be able to cope better.

About the Author: Eddie Yap writes on various tips and techniques to stop panic attacks. If you like to claim an exclusive FREE report on how to eliminate your panic attacks in 2 simple ways and discover a secret natural cure for your panic attacks symptoms, drop by now at:

secretinfosite.com/top4/stoppanicattack

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Several groups seek to purchase Saturn auto brand

Thursday, May 7, 2009

Penske Automotive Group, Inc., an Ohio-based investment group and Telesto Ventures have indicated separately that they are interested in purchasing the Saturn auto brand from General Motors (GM).

According to The Wall Street Journal, Nissan-Renault is interested in purchasing Saturn. Bloomberg, however, indicated that Nissan-Renault may be a partner of Penske’s potential bid. If Penske acquired the brand, they would distribute Saturn vehicles and outsource the assembly.

GM revealed that the Saturn brand along with Saab and Hummer were up for sale when unveiling their restructuring plans to Congress for governmental loans. While the Pontiac brand was originally to be a niche brand, GM had changed their plans recently and decided to eliminate the brand.

Telesto Ventures is an investment group that includes private equity firm Black Oak Partners LLC of Oklahoma City and several Saturn dealerships. Initially, Telesto will purchase Saturn branded cars from GM then act as a general retailer for foreign brands. Telesto is in talks with several foreign manufacturers.

The Ohio group includes many former senior auto company managers plus private financial backers, chemists and engineers who live in Michigan, Ohio, Indiana and Florida. This group plans to initially purchase cars from GM then purchase existing but closed plants due to automaker restructuring. Additionally, one of the partners indicated a willingness to accept some “legacy” cost in relation to the United Auto Workers. The Ohio group is also pursuing possible loans or other support from national and state governments.

GM is reviewing several offers for Saturn. GM has contracted with S.J. Girsky & Co. to advise them on the sale.

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