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By Chuck Magee
Google announced some months back it was completely eliminating its radio and newspaper advertising. That is the biggest vote for online advertising I’ve seen yet. Google was advertising on over 800 newspapers and 1600 AM and FM radio stations. They are for the moment keeping their TV ad services. I think the fact that it is the closest experience to web surfing for most people. Even television is getting to be more interactive, with DVR and Internet-enhanced programming giving more control to the viewers. Regardless of the reasons, the company whose name has become verb has decided that the old media just isn’t profitable enough to earn a spot in their media toolbox any more.
As the world shrinks more and more, expect to see more companies focus on getting their advertising on the Internet. The business with the fastest and most accurate advertising will be in control of the customers, because customers are learning to use faster, smarter interactive media now.
Internet marketing is not a specialty field any more, nor is it only for online
advertising agencies and big companies. Local online marketing is alive and VERY well, and it’s getting bigger and stronger with every new computer sold.
Are you still putting your money into the endgame of print advertising? How long will you ride it out before you acknowledge the paradigm shift and point your business toward the future? Don’t take my word for it — go Google it yourself.
Since the dawn of the internet, everyone has speculated that the face of the real estate industry would be greatly changed. That is no more evident than in the amount of business that we see generated by the internet vs. the various forms of print advertising. If you look at the fact that in 2009 84% Real Estate sales started with online searches its easy to see why. Websites are interactive but also allow searchers to link to Brokers sites for more information and pictures allowing them to weed out properties that don’t match their criteria.
The days of every client calling for a property showing have long past. I for one think this is not all good. I feel sales are lost from not being able to build trust with your client. Today, buyers have seen aerial photos of land, virtual tours of houses and have clear expectations of a property. I think we are going to see even more changes as Facebook gets bigger and stronger.
If you want to be successful in the future whether in Real Estate or any other public business you must get with the social media movement.
Internet advertising in keyword search and social media over the next five years is going to take total control of many industries, I feel that will be even more evident in Real Estate where trust is crucial and must be earned if you want to make a sale that is usually tens of thousands of dollars. Lets face it people talk to each other and that’s where Facebook and business social sites come in, engage or parish.
About the Author: Chuck Magee has been in the land development and sales business for almost two decades. In 2000 Chuck and his wife Lindey developed a website called Mississippi-Landsource.com. The website was launched for uniting the real estate market in Land For Sale In Mississippi. In 2009 more sites were launched as sister sites for other states like Land For Sale In Louisiana and Land For Sale In Alabama.
Source: isnare.com
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