Get Maximum From Search Marketing – Be Holistic

by

qudostech

Digital marketing has done much benefit in advertising a company’s brand. An important tool of digital marketing is paid search which has been quite a hot tool for marketers for the past 5 years. According to a report of eMarketer companies’ spending on search will reach $11,422 this year. This statistics not only shows the intensity of competition but also the growth of digital marketing. Thus, while consulting an advertising agency for its digital marketing campaign, a company always focuses on paid search. However, in digital marketing much focus has been on keywords and little attention has been paid to covert the clicks. Moreover, click is the first phase of digital marketing and the second phase which is the actual phase is conversation.

Search marketing thus require a holistic view in which the two phases need to be given equal attention. It’s not enough for an advertising agency to launch an ad for the client, successful digital marketing requires a company to optimize the clicks and take holistic approach. Landing pages needs to be optimized and thus paid clicks should be followed through. Thus, consulting reliable agencies is important in this era of competition. There are certain ways to address this issue. By following certain tips you can make your digital marketing campaign an instant hit. Therefore, while consulting a marketing agency for your brand, make sure that you discuss the followings aspects. First of all it is essential to create collaboration between the company who is optimizing the landing pages and the one who is responsible for the search campaign. Whether these activities are carried by accompany, a team member or a vendor, it is important to develop collaboration between them. Moreover, the speed of search and conversation should be matched. The real beauty of digital marketing is that a company can launch its ad and update it at the same time. Also, make sure that you optimize conversation within your company as well in order to make sure that the process of creating and updating landing pages is smooth. While designing digital marketing campaign, make sure that you include landing page test with each ad. The test page should be included including its messaging and call to action. It is also important to include important metrics of the landing page. Key metrics include const per acquisition, bounce rates, conversation rates and overall engagement. This will help tracking the success of your digital marketing efforts. These were few guidelines to ensure the success of your digital marketing. In today’s era, a company needs to make best out of all the available tools of digital marketing. The bottom line remains the same – how you convert the clicks matters and determine the success of your digital marketing campaign. Qudos Digital is a leading Digital Marketing Consultancy and can be contacted on 0845 388 5583 or info@qudosdigital.co.uk

Qudos digital is a leading

digital marketing

agency provides consultation and information on digital marketing strategies.

Article Source:

ArticleRich.com

Submitted by: Poch Rich

Brand marketing – there are literally hundreds of books about it. Not just promoting your product, but turning it into a brand recognized nationally or even globally.

* But it doesn’t just apply to products. If you work for yourself in any way – if you are an entrepreneur, a solo professional or have your own consulting business – YOU are the brand! Your business is YOU. Marketing your business is marketing YOU.

So if you really want to get ahead, you need to think now about starting to position yourself as the brand.

Start by looking at yourself as a marketer would look at a product, in order to make it a winning brand. Analyze the market. Analyze the product – YOU – in relation to the market. And analyze how to maximize the brand’s potential – YOUR potential.

What are my strengths? What differentiates me from the competition? What added value do I bring to a problem or situation? How do other people see me? What makes them choose me instead of my competitors? In other words, what is my USP (unique selling point)?

When you have identified your USP, create a tagline that encapsulates it. Whether it is high integrity, credibility, creativity, imagination – create the tagline and use it wherever you go.

Then get personal testimonials. Whenever someone is satisfied with your service, ask that person for a testimonial. Build your personal portfolio and make it grow. Develop your personal brand strategy as you would develop a brand strategy for any other product.

Many people feel uncomfortable with this. They find it phony or say “I’m not happy pushing myself”. But if you don’t brand yourself, others will! Make sure your brand image is what YOU want it to be.

This means modesty has to go out of the window. We are brought up to avoid pushing ourselves forward, but in marketing there is no room for holding back.

* Show up at industry events. And make sure you have a plan for “working the event”.

* Use your picture and your tagline on all your materials – letters, business cards, e-mails and your personal web site.

* Send your customers and prospects your own monthly e-mail update and include your tagline.

* Have a personalized narrative version of your resume that people enjoy reading But don’t bore people with irrelevant details.

Doing this, you will soon find you stand out from your competitors. People don’t like doing business with a faceless non-person. The more you brand yourself as a person, the more they will develop an affinity with you and the more their trust and belief in you will grow. And above all it will ensure that what they see is what YOU want them to see. You will be amazed at the benefits this brings to your business!

About the Author: Pochrich is an Internet Marketing Entrepreneur. To find out more on how to maximize your earning with minimum efforts, click here

pochrich.com

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